Improving Revenue by Attracting More Clients Online

A website offers a business ...another avenue to generate revenue by attracting more customers. Unfortunately, not all websites successfully turn visitors into customers”(Chiou et al. 2010, p. 282). Fortunately, websites can be improved, and the quality profession offers some guidelines for improvement.

This “Quality Quandary”provides an example of a Lean Six Sigma project with respect to online marketing. Lean Six Sigma deals with improving processes on a project-by-project basis

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